It's still going to work the exact same method", my exasperated husband hissed into my ear as I grabbed cartons after containers of some 'designer' tissue. Yes, for a graphic designer and writer who understands all about the kind of effort one puts into product packaging and branding items, I sure fell for it. I am entitled to fall for good product packaging, I have a dominating right to be human.
They are so pretty ... the packaging. I swear!
They have the 'nature enthusiast' packaging, the 'fruity' product packaging, the 'woman on the go' product packaging, and then they have the 'kids' packaging. I got 4 of each style bundles and made a run for the counter with them with my shouting kids and exasperated spouse following me in slow motion. It was absolutely a 'die-hard' moment. You know, when the hero is running away from a bunch of wild bad guys with gatling gun, and they're shooting at your feet or something ... and there's a surge behind you ... and everything takes place in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging designs on them. I would discover it funny enough if I didn't like the packaging develops so much. But I am dead serious. I enjoyed the product packaging develops so much, after using up all the tissues in the boxes, I would cut out the styles and position it into my 'must keep for reference' clear folder. I don't keep a lot of stuff in there since I am pretty selective about the designs that I like, but these product packaging designs made it. They certainly did.
You see, this is the kind of thing that takes place when you put some effort into making your packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
This is what I have to tell you, as a graphic designer and customer. The more effort you put into developing your packaging, more consumers will stop and have a look at your packaging or what's inside the product packaging. Now, does it make sense for me to say now that when they stop and take notification of your packaging, your possibility of getting them to buy your item boosts? Precisely.
You see, the role of product packaging is to grab the consumer's attention. And without an electrifying product packaging, consumers are going to walk past the stacks and heaps of other rival items ... and yours ... without even knowing you're there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a good product packaging. You've won the very first round once they stop and take a look.
Consider it!
They have the 'nature enthusiast' packaging, the 'fruity' packaging, the 'woman on the go' packaging, get more info and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging styles on them. I liked the packaging develops so much, after using up all the tissues in the boxes, I would cut out the styles and put it into my 'needs to keep for referral' clear folder. I do not keep a lot of stuff in there because I am quite selective about the designs that I like, but these product packaging designs made the cut. The more effort you put into creating your packaging, more customers will take an appearance and stop at your packaging or what's inside the postal tubes packaging.